Published on 26 November 2021
Serving the potato sector for more than 5 years already
In 2022, WatchITgrow will be serving the potato sector in Belgium, The Netherlands, France and Germany for 5 years already. In these 5 years, the platform has changed from a yield prediction and monitoring tool for the Belgian potato market towards an open and holistic platform that supports the agricultural sector in maintaining its growth whilst at the same time improving its sustainability.
Throughout the years WatchITgrow shifted its focus towards creating a so called 'digital twin' of any field. By combining all possible data sources (satellite, weather, soil, field, machinery data, …) and using new technologies such as big data analytics, machine learning, etc., WatchITgrow provides farmers with more personalized advice which allows them to sustainably increase their yields.
A shift from traditional simulations to big data models
The digital transformation has reached nearly every aspect of society and business, including of course the agricultural food system which is adopting at a rapid pace. Digital innovations offer the potential to drastically improve yields, sustainability and farmers income.
To support this digital transformation we also need to shift from traditional crop growth simulation models to big data models. To train these models large amounts of field data are needed. The base data layer for every field remains the satellite derived information. These objective measurements deliver us information over time on the growth and health of the crops on the field, as influenced by crop species/variety and agro-ecological conditions such as soil type, nutrients, and local weather.
The magic is in the mix of the data
Now, if we can complement this satellite derived information with objective data like up-to-date meteorological data, soil data, management practices, actual yields, etc., we can really start to train big data models and identify in an objective way which are the best possible actions for any given field, with all its specific characteristics, its specific history, etc